What has MicroStrategy done for Bitcoin so far?

1. Bitcoin on the Balance Sheet:
   MicroStrategy (MSTR) strategically allocated a substantial portion of their balance sheet to Bitcoin (214,400 BTC at the time of writing), reaping significant gains on their investment. MSTR is setting a positive example for other companies, and educating them about this ultimate store of value. Moreover, this accumulation drives up Bitcoin's price, expanding its utility by enabling larger reserves and transactions. While some critique MSTR's concentration of Bitcoin holdings, the majority of Bitcoin enthusiasts view their influence as beneficial overall.
2. Lightning Rewards:
   Recognizing the need to address underserved areas in business applications, MicroStrategy introduced the Lightning Rewards program. This initiative aims to incentivize workforce productivity by offering tangible rewards in Bitcoin. Launched just four months ago, the program utilizes the Lightning Network, known for its scalability, although its long-term success remains to be seen. Nevertheless, using Lightning as a platform was a wise idea, as LN has ample capacity to satisfy the needs of even large international companies.
3. Identity Solution (did:btc):
   MicroStrategy's latest endeavor targets another pressing issue for their clients: email spam. Addressing the significant drain on resources and security concerns posed by spam, MicroStrategy launched MicroStrategy Orange, a decentralized identity solution. Utilizing the Bitcoin blockchain exclusively, this solution aims to combat spam by storing and retrieving DID information via UTXOs on-chain. By offering tools to deploy this solution on Outlook, MicroStrategy aims to streamline email security for businesses. However, if it's important to note that if this service takes off it may use significant amount of block space.

What's in MicroStrategy's Future for Bitcoin?

1. Massive Lightning Service Provider (MLSP):
   Having sufficient and reliable incoming liquidity is critical for large businesses to be able to accept LN payments. The community here at LN+, and many other services do their best to satisfy the need through various methods. MSTR is in unique position and could play a pivotal role in advancing Lightning Network adoption by becoming a Massive Lightning Service Provider (MLSP). Leveraging their substantial Bitcoin reserves, they could provide liquidity to large businesses seeking to accept Lightning payments globally. By doubling the Lightning Network's liquidity with just a fraction of their reserves (2%), MicroStrategy could significantly accelerate Lightning's growth and reliability of the network for all participants.
2. Bitcoin Liquid and Liquid Lightning Network:
   As on-chain Bitcoin transactions become increasingly expensive, MSTR could support the adoption of Bitcoin's Liquid Sidechain and help build a new Liquid based Lightning Network that is compatible with the existing Lightning Network. By providing significant Bitcoin capital, MSTR could facilitate large and fast on-chain transactions on Liquid while also enabling the ability for people to run Liquid Lightning nodes supporting cheap and rapid channel management on their mobile devices.
3. Bitcoin Deep Cold Storage (BDCS):
   MicroStrategy could enhance their Bitcoin storage security by developing a proprietary Deep Cold Storage service where clients can hold their own keys and are safe even in the event if the BDCS service were to disappear. This service would ensure MSTR can also hold their own keys independently of third parties, and offer similar self sovereignity to their clients. Making this service available to other companies and individuals would bolster Bitcoin adoption among high-net-worth individuals, large corporations, and financial institutions.
4. Bitcoin Development Fund (BDF):
   Recognizing the underfunding of Bitcoin development, MicroStrategy could establish or contribute to a robust funding organization dedicated to sustaining Bitcoin's long-term development. By providing consistent financial support, organizing events, and incentivizing developers, such a fund would safeguard Bitcoin's future and unlock its vast potential.